During my college days in the late part of the 90’s and early part of the 00’s, Google is not known yet. I remember last time I’m even using a Navigator to do my searches. That timeline is dominated by industry giant Yahoo and AOL and few smaller competitors in the market.
But due to the launch of Google, Facebook and the rest, the entire internet dominance and competition changes and turn against their side. Same fate with other companies, they also face extinction if not handled properly. Thus results to a lot of mergers in various companies all over the world.
The talks and buzz in the online community still continues about a possible merger between Yahoo and AOL. Both face the same extinction problem fueled by newer tough competitor that proves to be eating alive anything on its path.
It’s a good decision if they will do it, given the benefits that it could bring to both companies. At least they have a bigger chance of survival when they pool all their resources and expertise.
Internet industries nowadays are becoming more and fiercer, only the toughest survive. It’s either you merge or become extinct in the future. The most important decision should be done now that they still have a chance, they still have market value.
Whatever it is, it’s up to them.